Was picking up a prescription at a local pharmacy over the weekend and noticed that below the name of the store was the tagline “Pharmacists Who Care”. I try not to get carried away with things that dont make sense, but i couldnt help myself this time. So as I was paying, I asked the pharmacist which drug stores have the pharmacists that dont care! We both got a good laugh, but the reality is that this national chain probably paid some company a very large amount of money to come up with that tagline. Were they just stating the obvious or were they trying to set themselves apart from all the other drugstores that have pharmacists that indeed dont care?
I see this same type of marketing in my industry all the time. REALTORS That Care, You Can Count on Us, We Have Integrity, etc etc. So why do so many people/companies incorporate those type of sayings into their taglines? Do they know something we dont? How do you feel about it?
1 response so far ↓
Dan // May 16, 2008 at 6:59 pm
I like the realtor marketing pieces that incorporate irrelevant pictures, such as their dog. That really tells me alot about what they do. I am sure lots of people make a decision to list their property because the agent has a dog.