Upstate SC Small Business Blog

Is It The Truth?

August 6, 2008 · Leave a Comment

Was watching one of my favorite shows last night (The Big Idea) and the topic of the discussion was “Protect Your Business from Predators and Liars”.    The guests gave some great insight into how to detect if someone is lying.  They talked about body language and verbal clues that you should watch for.  To read more about last nights show, visit http://www.cnbc.com/id/26042260/site/14081545/).

This morning in my new detective mode, I have found I am more conscious of how people say things and what they say or dont say…and it has been really surprising!  For instance, I was reading an article about a lady that was appointed to the Education Oversight Committee by Gov. Sanford.  Someone had found her name as a signer on a proclamation from some years ago put together by a group called the Alliance for Separation of School and State.  The proclamation read “I proclaim publicly that I favor ending government involvement in education”.  The lady says she did not sign the proclamation and she may not have…there are probably lots of people that have the same name.  But then, in my opinion, she loses all credibility when she goes on to say “I do not remember being involved with that organization at all”. 

Notice she didnt say that without a shadow of doubt she was never involved.  Did she really mean that she was never involved…or that she could have been and forgot…or is she building an out in case someone comes up with something that proves for sure that she was a member?

How do people that you do business with answer questions about their company or the service they provide?  Do they give concrete answers that you can count on without a shadow of a doubt or do they leave wiggle room for escape?  Any examples of companies that score really high on the credibility scale?

How do you answer those questions?  What do you tell people about your business/service that they can count on without a shadow of doubt?

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